Blog
Thoughts on web development, mobile apps, and building better software.
API Fishcare's Shopify store serves two audiences off customer tags that were never spelled the same way twice. Here's how I normalised them, split audience from spend, and kept the cart honest with checkout.
Read moreA two-day Prestige redesign for jewellery brand Emma Glover Design, and the small Rails backend behind its Drop a Hint button: an anonymous email endpoint that isn't an open relay, email that doesn't look like spam, and consent pushed into Shopify customers.
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Shopify merchants are now discoverable and purchasable inside ChatGPT, Copilot, Google AI Mode, and Gemini. AI-driven traffic is up 7x. Here's how it works and what you should do about it.
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